CREATIVE DIRECTOR
Role: Creative Lead, On-set Art Director
When the vibes are vibing on set, the outcome is 🔥
As the creative lead on this project, my role was to turn vision into reality, working closely with Industrial Color to create hundreds of stunning assets for L'Oréal Infallible Foundation + True Match Concealer content refresh. On projects like this, the goal is to capture perfection repeatedly. Real magic happens in open spaces of trust when the client's vision and the creative's expertise intertwine.
Photographer Lara Callahan shot an impressive 58 models over 5 days and 2 sets.