CREATIVE DIRECTOR
Role: Campaign concept and visual direction
Levi’s® and COLORSxSTUDIOS joined forces to connect with a global audience through the universal language of music.
The #ReflectYourOriginalité campaign is all about celebrating individuality. It’s a call to embrace what makes each person unique and share it boldly with the world.
This collaboration brought together a powerful performance by Jewel Usain on 'A COLORS SHOW,' stunning visual storytelling, conversations with Jewel Usain and Levi's® Global CMO Kenneth Mitchell, a vibrant celebration in Paris, and an exclusive denim set designed in partnership with COLORS, available only in Paris.