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CREATIVE DIRECTOR
Angela Sumner

AMERICAN EAGLE 
Role: Creative Director, Media and Activations

If it feels like American Eagle is everywhere right now, that’s because it is.  AE has unleashed its 𝐥𝐢𝐯𝐞 𝒚𝒐𝒖𝒓 𝐥𝐢𝐟𝐞® brand platform with a bold, multi-city, multi-media campaign that’s impossible to ignore. This platform isn’t just a tagline; it’s a declaration.  For over 20 years, "live your life" has been at the heart of American Eagle, and today, it resonates more than ever.  It’s about owning who you are, chasing what you want, and embracing life on your terms.

As the internal creative director for media and activations, my role was to help bring this vision to life—crafting the strategy, managing the creative execution, and ensuring the message spread loudly across every channel. Starring Coco Gauff, Nikki Rodriguez, Kristine Froseth, and Trevor Lawrence, this campaign embodies the spirit of living authentically and unapologetically.